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Job Title:  Product Marketing Specialist


Southlake, TX, US

Remote Options (if applicable): 

Req ID: 57784

Job Family: Marketing/Communications


Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey! 

About us:



The product marketing role provides product line support for holistic go-to-market activities, sales enablement content development and marketing operational readiness. This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities.  Strong communication skills and a collaborative mindset are a must. With general direction, duties include converting technical product positioning into key messages and launching differentiated, value-based stories into the market. This individual is accountable for business results and cross-functional team participation.


For assigned products, this role will:


  • Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, in market maintenance and sunset activities
  • Collaborate across functions and teams to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers
  • Have strong cross-team constituent collaboration skills working with sales and product teams
  • Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events
  • Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos
  • Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content
  • Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes
  • Ability to juggle multiple priorities in a fast-paced environment to deliver results

What you bring:



Job Requirements:


  • MBA preferred, bachelor’s degree in marketing, Communications, Business or equivalent
  • At least 2 years of business-to-business product marketing experience
  • Editorial mindset with attention to detail and quality that seeks to understand what audiences consume and how to create it
  • Experience with marketing a product (s) through unique positioning and value-based messaging and effective sales enablement tactics
  • Team mentality within a global matrixed team environment 
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Excellent communication skills, written and verbal
  • Domain expertise in the travel industry or with airline and/or travel agency products a plus 


Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at

Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW


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Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

Job Segment: MBA, Management