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Senior Product Marketing

Date: Feb 11, 2019

Location: Southlake, TX, US, 76092-2103

Company: Sabre

Req ID: 46868

Job Family: Marketing/Communications


Sabre is the global leader in innovative technology that leads the travel industry. We are always looking for bright and driven people who have a penchant for technology and want to hone their skills. If you are interested in challenging work, being part of a global team, and solving complex problems through technology, business intelligence and analytics, and Agile practices - then Sabre is right for you! It is our people who develop and deliver powerful solutions that meet the current and future needs for our airline, hotel, and travel agency customers.

Job Description

The product marketing role provides product line support for on-going sales enablement, campaign content development and marketing operational readiness. This position requires close interaction with product management, go-to-market and marketing services to drive market-led priorities.  Strong communication skills are a must. Duties include converting technical product positioning into key messages and launching differentiated, value-based stories into the market. This individual is accountable for business results (revenue and profit) and cross-functional team leadership.

For assigned product families, this role will:

  • Collaborate across functions and silos to deliver an effective product marketing strategy and plan to meet the business objectives at the lowest possible cost
  • Define and drive the product launch (go-to-market) plan (major/minor launches) across multiple channels including training, internal communications, and sales enablement
  • Accountable for all product marketing campaign content that helps drive buzz, engagement, leads that increase pipeline and customer retention.
  • Support and enable sales by providing content to articulate key messages and market problems, collateral, presentations with integrated video demonstrations (utilizing relevant personas), and support strategic sales pursuits
  • Collect testimonials and/or case studies and identifies key customer references to leverage in voice of the customer content in support of a portfolio referral/reference program
  • Understand the market and associated trends, pertinent buyers personas, competition and participates in relevant industry, trade and community events

Job Requirements

EDUCATION: MBA preferred; Bachelor’s degree in marketing, business or communications


  • 3-5 years of business-to-business product marketing experience
  • Experience with marketing a product(s) across its life cycle from definition to end-of-life, including market requirements, market research and analysis, marketing strategy, planning and execution, positioning and messaging and sales enablement.
  • Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence.
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Excellent communication skills, written and verbal
  • Domain expertise in the airline industry a plus.


Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at


Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW


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