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Job Title:  Product Marketing Manager


Southlake, TX, US

Req ID: 53425

Job Family: Production and Project Management


Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey! 

Job Description

The product marketing senior role provides product line support for holistic go-to-market activities, sales enablement content development and marketing operational readiness. This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities.  Strong communication skills and a collaborative mindset are a must. Duties include converting technical product positioning into key messages and launching differentiated, value-based stories into the market. This individual is accountable for business results and cross-functional team participation.

For assigned product suites, this role will:

  • Collaborate across functions and silos to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers
  • Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, and sunset activities
  • Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events
  • Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos
  • Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content
  • Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes

Job Requirements

  • MBA preferred; Bachelor degree in Marketing, Communications, Business or equivalent
  • At least 3 years of business-to-business product marketing experience.
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Experience with marketing a product (s) through unique positioning and value-based messaging and effective sales enablement tactics.
  • Team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence.
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Excellent communication skills, written and verbal
  • Domain expertise in the airline industry or within data and analytics a plus.


•    Very competitive compensation
•    Generous Paid Time Off
(5 weeks PTO your first year!)
•    We offer a comprehensive medical, dental and Wellness Program
•    An infrastructure that allows flexible working arrangements
•    Formal and informal reward, recognition and acknowledgement programs
•    Lots of fun and engaging employee development events


Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at compliance.office@sabre.com.

Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW


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Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

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