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Principal Product Marketing - NDC

Date: Apr 12, 2019

Location: Southlake, TX, US, 76092-2103

Company: Sabre

Req ID: 45586

Job Family: Marketing/Communications


Sabre is the global leader in innovative technology that leads the travel industry. We are always looking for bright and driven people who have a penchant for technology and want to hone their skills. If you are interested in challenging work, being part of a global team, and solving complex problems through technology, business intelligence and analytics, and Agile practices - then Sabre is right for you! It is our people who develop and deliver powerful solutions that meet the current and future needs for our airline, hotel, and travel agency customers.

Job Description

The product marketing principal role provides product line support for program strategy, market readiness and on-going sales support. This position requires close interaction with the product management, marketing communications and sales to drive market-led priorities.  Strong communication skills are a must. Duties include converting technical positioning into key market messages and launching the products into market. This individual is accountable for business results (revenue and profit) and cross-functional team leadership.

For assigned product families, this role will:

  • Position Airline Solutions as a thought leader in the market with customer centric positioning and messaging targeted to segment and buying role, through a multi-channel approach including (e.g. webinars, whitepapers, speaking engagements, or the Portal/Hub)
  • Support and enable sales by providing training to articulate key messages and market problems, target prospect lists, collateral, and presentations or integrated demonstrations (utilizing relevant personas)
  • Define and drive the product launch (go-to-market) plan (major/minor launches) from training, internal communications, sales enablement, and delivery resource availability
  • Collect testimonials or case studies and identifies key customer references to support a portfolio referral/reference program
  • Understand market and buyers to target, define buyer personas, and participate in relevant industry, trade and community events
  • Monitor market adoption of product through its lifecycle and identifying areas for new sales including consulting or cross-sell or up-sell opportunities

Job Requirements


  • MBA preferred. Bachelor’s degree in business or engineering.


  • Certification in Pragmatic Marketing with at least 5-8 years of business-to-business product marketing experience in the enterprise software industry, at companies like SAP, Oracle, Microsoft, IBM.
  • Experience with marketing a product (s) across its life cycle from definition to end-of-life, including market requirements, market research and analysis, marketing strategy, planning and execution, positioning and messaging and sales enablement.
  • Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence.
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Excellent communication skills, written and verbal
  • Domain expertise in the airline industry a plus.



Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Employee Relations Department at


Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW


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