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APAC Regional Marketing Manager

Date: Apr 5, 2019

Location: Singapore, SG, 529540

Company: Sabre


Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. Sabre posted US$3.6 billion in revenue in 2017 and employs approximately 10,000 people globally through its three business units – Sabre Travel Network, Sabre Airline Solutions and Sabre Hospitality Solutions.

Job Description


As Regional Marketing Manager, you will be responsible for planning and executing Airline Solutions marketing activities specific to the APAC region. In partnership with the Regional Vice President, Account Directors, Sales Leaders, Corporate Communications and Product Marketing teams, you will manage all aspects of regional marketing that support market presence, brand differentiation, and sales acceleration. This includes activities such as regional industry events, account-based marketing campaigns, public relations support, and sales pursuit support.


Key Responsibilities


  • Regional Marketing Plan: Develop the strategic and tactical regional marketing plan based on regional needs and business goals. Incorporate multiple aspects of the marketing mix and execute with precision.
  • Regional Campaigns and Sales Enablement: Be knowledgeable of the regional sales pipeline, customer need, and competitive landscape to support localized campaigns, sales pursuits, and field enablement training.
  • Strategic Customer Engagement: Support and enable strategic sales engagements by providing content to articulate key messages and market problems such as presentations, talking points, and marketing collateral.
  • Trade/Industry Events: Drive recommendations for regional events that support product and sales goals, work with vendors and/or product marketing colleagues to negotiate contracts that benefits Sabre as a brand, and manage (co-manage with product marketing) applicable events from planning to on-site execution.

Job Requirements



  • At least 5 years of business-to-business, regional product marketing experience
  • MBA preferred; Bachelor degree in Marketing, Communications, Business or equivalent
  • Willing to travel 25% as required (Sabre-hosted conferences/workshops, industry/trade events, customer meetings, US headquarters)
  • Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Domain expertise in the airline or software industry
  • Excellent communication skills, written and verbal





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