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Job Title:  Manager, Product Marketing

Location: 

London, England, GB

Remote Options (if applicable): 

Req ID: 58488

Job Family: Marketing/Communications

Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey! 

Job Description

 

The Manager, Product Marketing plays a leadership role on the Product Marketing team by providing holistic go-to-market (GTM) program support for multiple product lines.  As both a coach and mentor to direct reports, this role oversees all aspects of GTM, including the definition, planning, execution, and measurement of product GTM efforts in line with business objectives. Duties include launching differentiated, value-based stories to market, while ensuring a consistent approach across assigned products. This includes sales enablement content development and marketing operational readiness. 


This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities. Strong communication skills and a collaborative mindset are a must.


The Manager, Product Marketing is accountable for business results, as well as team performance and development. Ideal candidates will skillfully balance team training and growth with accomplishment of product marketing goals and objectives. This includes working with the team to identify personal growth opportunities and create career development plans. Comfortability with giving and receiving feedback is a must. 


For assigned product suites, this role will:


-    Collaborate across functions and silos to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers 
-    Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, and sunset activities 
-    Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events 
-    Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos 
-    Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content 
-    Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles
-    Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes 
-    Grow and develop team competencies through strong communication and a positive, collaborative attitude 
 

Job Requirements


•    MBA preferred; Bachelor degree in Marketing, Communications, Business or equivalent
•    7+ years of business-to-business product marketing experience, with experience leading teams 
•    Experience with marketing products through unique positioning and value-based messaging and effective sales enablement tactics
•    Experience overseeing complex projects at both the strategic and tactical level 
•    Passion for teamwork with demonstrated leadership skills 
•    Ability to build strong, collaborative relationships with a diverse range of partners 
•    Self-starter who is comfortable with ambiguity and has a proven ability to thrive in a dynamic environment with multiple priorities 
•    Team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
•    Pragmatic Marketing certification a plus 
•    Domain expertise in the airline or travel industry a plus


Disclaimer: The duties and responsibilities described above is not a comprehensive list and additional tasks may be assigned to the employee from time to time. The scope of the job may change as necessitated by business requirements.
 

 

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.

 

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