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Job Title:  Product Marketing Manager


Dallas, TX, US

Remote Options (if applicable):  Flexible remote options

Req ID: 58407

Job Family: Marketing/Communications


Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey! 

What you will achieve

As a Principal Product Marketing Manager (Hospitality Solutions), you are responsible for making your products “fly-off the shelf.”

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will play an integral role in creating alignment around value messaging and organizing product launches and releases.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our channel marketing team to develop innovative programs that drive demand and help close sales. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Key Responsibilities
•    Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
•    Understand the competitive landscape—be an expert on our competition and how they are positioned
•    Implement key information to mold the product messaging and GTM strategy
•    Collaborate with product management, channel marketing, and sales to develop product positioning and messaging that resonate with our target buyer personas
•    Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
•    Develop a marketing plan for the products you support in conjunction with our channel marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
•    Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
•    Plan releases of existing products and manage the cross-functional implementation of the plan
•    Act as the primary omni-channel thought leader for the products you support externally 
•    Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
•    Actively seek to develop knowledge of products and how features can address customer pain points
•    Offer insights and advice to colleagues in need of support

The successful candidate will have

•    5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
•    Ability to think strategically and tactically to drive the value messaging success
•    Ownership mindset of individual and team objectives; Has the ability to work independently and resolve professional, technical or operational project problems in a creative, methodical manner
•    Experience working in a team-oriented, highly collaborative environment that is geographically distributed
•    Ability to perform quantitative and qualitative analysis, extract key takeaways from large amounts of data and information to make data-driven decisions
•    Ability to think in a multi-stakeholder environment where there are often competing priorities, goals and challenges across our diverse set of customers and partners
•    Ability to manage and prioritize several projects 
•    Proficient in Microsoft Office use for data analysis and written communication
•    Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce
•    Familiar with marketing automation tools such as Pardot and Highspot
•    Power user of networking tools such as LinkedIn and Twitter
•    Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
•    Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
•    Must have strong ownership – drive projects through to completion
•    Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
•    Bachelor’s degree in business or marketing; MBA preferred
•    Hospitality industry knowledge or strong product marketing in a B2B environment preferred
•    Pragmatic Institute Certified (PMC) III or higher preferred

Sabre offers the following outstanding benefits

•    Very competitive compensation
•    Generous Paid Time Off (5 weeks PTO your first year!)
•    4 days (one day/quarter) of Volunteer Time Off (VTO)
•    We offer a comprehensive medical, dental and Wellness Program
•    12 weeks paid parental leave
•    An infrastructure that allows flexible working arrangements
•    Formal and informal reward, recognition and acknowledgement programs
•    Lots of fun and engaging employee development events


Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at

Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW


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Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

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