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Job Title:  Principal Demand Generation Specialist


Dallas, TX, US

Remote Options (if applicable):  Flexible remote options

Req ID: 59586

Job Family: Marketing/Communications


Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey! 

What you will achieve

Principal – Demand Generation (Hospitality Solutions)

Sabre Hospitality is looking for an experienced Demand Generation Specialist. Reporting to the Head of Marketing, you will be responsible for delivering a consistent brand experience across all channels, building coherent customer journeys and helping ensure our digital marketing campaigns are highly effective. The ideal candidate will have a strong understanding of customer journey development and web UX, experience of developing content strategies to support these journeys, knowledge of SEO and keyword development and be skilled in using data and analytics to identify and action improvements. They will be comfortable working across the marketing team to understand business needs, reconcile competing priorities, and be skilled in influencing multiple stakeholders to gain support for new initiatives.

This position in on a small, but growing team. This is an opportunity for someone who is highly comfortable with ambiguity and passionate about creating process and elevating standards in a dynamic environment. You will make an impact on our team and the organization!

Key Responsibilities
•    Collaborate across functions and silos to support marketing campaigns and events 
•    Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on recommended changes 
•    Develop customer journeys to and through Sabre Hospitality web properties (primarily to influence and generate interest within key customer segments
•    Map current state to recommended ways of working, partnering with the marketing team, sales, and operations teams
•    Collaborate with the web team to create the best possible web UX
•    Help develop “Always On” content plans for key audiences, identifying available/missing content and helping structure multi-channel nurture plays 
•    Build and deliver the SEO strategy, defining keywords, influencing content development and managing organic and paid search activity

The successful candidate will have

•    5+ years digital marketing experience, ideally with global, b2b technology companies
•    Bachelor’s degree or equivalent
•    Proven ability to build coherent customer journeys and implementing content strategies across web, email, and social
•    Strong understanding of SEO, especially keyword and on page content development. A good understanding of technical aspects of SEO, and use of platforms like SEMRush an advantage
•    Experience of using marketing analytics and data to drive decision making
•    Experienced in leading projects with excellent project management skills. ability to work independently and collaboratively to deliver on multiple projects at once
•    Comfortable with ambiguity and self-drive to independently organize and lead digital activities globally, having accountability for results and deliverables
•    Highly motivated, deadline driven and highly efficient with proven experience of delivering against plans, achieving targets and meeting deadlines
•    Knowledge of Marketing Automation approaches to “Always On” and nurture plays an advantage, but not critical

Sabre offers the following outstanding benefits

•    Very competitive compensation 
•    Generous Paid Time Off (5 weeks PTO your first year!) 
•    4 days (one per quarter) of Volunteer Time Off (VTO) 
•    We offer a comprehensive medical, dental and Wellness Program
•    Paid parental leave 
•    An infrastructure that allows flexible working arrangements 
•    Formal and informal reward, recognition and acknowledgement programs 
•    Lots of fun and engaging employee development events 


Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at

Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW


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Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

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